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Water is a very broad subject and interventions on water are relevant both in the urban and rural context. The primary raw material for all UB products is water. Through its sustainability efforts, UB is constantly striving to reduce fresh water input in production of each hectolitre of beer and is also consistently working towards recycling of waste water coming out of production. The other water related initiatives include rainwater harvesting and de-silting of tanks and ponds. As a way forward, United Breweries intends to focus on availability of safe drinking water within this broad cause of 'Water'. The company commits a significant proportion of its CSR budget to availability of safe drinking water for the communities residing in the vicinity of each of its 21 owned breweries.

Over 140 villages comprising a population of over 6,00,000 would be covered under this program. The program will be implemented in partnership with reputed non-government organisations and the respective gram panchayats. It will be implemented for over 5 years, commencing in FY 2015-16.

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