Kalyani Black Label Strong, an 'iconic' brand has a long history which begins with its origin in West Bengal. Kalyani Black Strong today is an established brand and has its foot prints across East and certain markets in the South.
KBLS combines the unique taste and quality of Kalyani Black Label in a strong beer and is positioned on the similar platform as the mother brand.
KBLS symbolizes the values of male bonding and comradery.
The creative uses images of friends having fun with the line 'KBL Khol, Dil Khol' thus becoming an integral part of friendship and tells you to live life fullest with friends.
The brand is available in 3 SKU's – 650ml bottle, 330ml bottle & 500ml can