Implementation Process

Building and transforming communities require focus, time, commitment and resources. The thematic areas have been carefully chosen to maximize the output of the corporate social responsibility initiatives. The programmes have been solidified with the participation of business units, employees and the community that we work with and the following focus areas have emerged:

United Breweries Limited shall implement its CSR programmes either directly or through partnerships with reputed non-profit organizations having expertise in the selected thematic areas. Emanating from the belief that our co-communities deserve attention on priority, the CSR implementation area has been defined as a 10 kms radius of UBL operations and manufacturing facilities. The CSR initiatives shall be centrally driven by the Head-CSR at the Corporate Office under the guidance of the Managing Director. The responsibility of identification of project opportunities and allocation of funds would rest with the corporate office. In case of larger programmes, the implementation responsibility would lie with partner non-profit organizations and in case of smaller CSR projects, the implementation responsibility would rest with the Brewery HR team. While Brewery HR leads would be responsible for supervision and monitoring of CSR programmes at the brewery level, the overall responsibility of supervision and monitoring of the programmes would lie with Head-CSR.