This iconic brand was launched in 1999 to cater to the growing demand of the strong beer segment in the country. From its inception, the brand has been the most loved and the fastest growing beer brand in the country and continues to be so. The brand has a strong national footprint and is among the top 3 strong beer brands in almost every state in the country.

The brand has a large family and is available in the following pack sizes 650ml bottles, 330ml pints, 500ml regular cans and 330ml slim cans.